We partnered with The Replacer to replace the jolly fat man himself (well, at least the Mall version) and turn Black Friday into
BLACK OPS FRIDAY — a full day of Black Ops celebration across social.
In a little under two weeks, we wrote, produced, and edited FIVE live-action spots that featured Replacer Claus reaching deep into his sack to reward players everywhere.
From 2XP, to weapon skins, to the Replacer’s own Operator, and even Christmas N00bs (a major return of a community inside joke), Replacer Claus brought the joy, celebrating players with holiday cheer and logs of yule to build incredible hype and above benchmark engagement for Call of Duty.
