THE TRUTH LIES | BLACK OPS 6
To build excitement for Call of Duty Black Ops 6, we hijacked the internet’s favorite decade with a campaign tease reveal that turned their own 1990s nostalgia against them.
And with over 3 million views in just 72 hours,
8 terabytes of content downloaded,
and 1.27 BILLION earned impressions…
We opened the world’s eyes to The Truth Lies…
First we sent mysterious TV/VCR combos to popular influencers
filled with secrets, references, and reveals
that the creators discovered live with their audiences;
ultimately revealing a URL: www.thetruthlies.com
We then brought the mindf*ckery to social feeds,
driving fans to our site to witness the teases, easter eggs, and reveals for themselves…
TheTruthLies.com, brought our 90s tube tv to the whole internet.
Over a few days, we premiered new content and new channels that brought everybody deeper into the dark truth.
Teasers, easter eggs, and never-before seen Black Ops 6 intel were cryptically hidden within the content and functionality of the site, driving speculation and excitement for the biggest Black Ops yet.
Fans could explore every aspect of the TV, including pausing, adjusting the volume, and flipping the channels to discover new content filled with secrets, beckoning them to
OPEN THEIR EYES TO THE LIES…
And boy they DIDN’T DISAPPOINT.
Together the internet scoured every inch of our site,
dissected every frame,
discovered every hidden secret,
and turned everyone’s eyes
onto The Truth Lies.
Hell, they even gave us a Wiki Fandom page. I MADE IT, MA!
